2. What is ACNUSA’s lawful basis for collecting the information?
ACNUSA is committed to protecting and maintaining the privacy of your information. Therefore, we will process your data only in accordance with applicable data protection law and this Privacy Policy.
We will have a lawful basis to process your data when: • We need to process your information in order to provide you with the products or service you have requested or to enter into a contract; • You have consented to such processing; • We have a legitimate interest for processing your data – e.g., preventing fraud; ensuring our network and information systems are secure; conducting data analytics; enhancing modifying or improving our services; identifying usage trends; • We are legally obliged to process it; and/or • Processing is necessary for the performance of a task carried out in the public interest.
3. How does ACNUSA use the information it collects?
ACNUSA may use the information it collects from and about you to: ▪ Respond to your inquiries, and contact and communicate with you when necessary (for example, we may contact you regarding an event for which you have registered or to provide information about a donation you may have made); ▪ Confirm and process transactions (such as donations, purchases, and site registrations), or to fundraise in accordance with our internal policies and procedures; ▪ Enhance your online experience, including to remember your online profile and preferences for future visits, or to create site content that is relevant to your interests; ▪ Review the usage and operations of the ACNUSA Sites, develop new products or services, and perform statistical analysis to enhance or improve our content, products, and services; ▪ Send you information about our projects, fundraising activities, and appeals, or to provide you with information, products, or services that you have requested or that we feel may be of interest to you; ▪ Provide you with customized content, targeted offers, and advertising through the ACNUSA Sites or via email, text message or direct mail, or across other websites, mobile applications, social media or online services in accordance with your interests, preferences, and other characteristics; ▪ Direct advertisements and other communications to people whose interests or characteristics are similar to yours; ▪ Maintain internal records relating to donations, feedback, or complaints;
Page - 6 725 Leonard Street ● Brooklyn, NY ● 11222 ● (800) 628-6333 ● www.churchinneed.org
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